Mercedes, Ferrari or Red Bull: Heres the list of most followed Formula 1 teams on social media |

In the past, Formula 1 was viewed as a very complex sport which could be understood only by those who understood the nuances of it. With the help of social media and other inputs, F1 has managed to attract greater traction. The sport’s fan-base has been increasing every year. This is also reflected in their their social media channels, in a good way.

Most teams have realised that social media is one way of grabbing the fans’ attention and persuade them. Today we will focus on Instagram, which is the best app for fan interaction and engagement alongside Twitter. Formula 1 teams have focused on creating engaging posts to further increase their following. For some teams, it has worked well. For a few others, it hasn’t quite generated the expected results.

F1 fans are always on the lookout as to which team has most followers on social media. In this article, we will take a look at Instagram and the team’s progress on the platform. The follower count of the team ranges from 2 million to a staggering 10 million. The 10 million mark has been hit by a team that is known for its antics on social media and the hilarious reels and memes that they post on their handles. And it isn’t Ferrari or Red Bull who are currently in the lead.

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Here are the top 10 most followed F1 teams on Instagram

10) Alfa Romeo ( 2 Million Followers)

Alfa Romeo Sauber is the team with the lowest fan following on Instagram sitting at 2 million. You won’t find this team fooling around on social media often. They also don’t go around posting frequently except on race days which confirms the reason why they are at the bottom of the list.

9) Williams (2.3 Million Followers)

Competing since 1977, this team is one of the oldest teams that is still on the Formula One grid. Having won multiple championships, it’s a mystery how they haven’t been able to climb up this ladder after sitting in 9th place with 2.3 million fans.

8) Haas F1 team ( 2.4 Million followers)

The only US based F1 team has managed to amass a total of 2.4 million followers on their Instagram page. The post at least once a day to keep their engagement in control. There is nothing special that they do to capture the fan’s attention except for their antics on Twitter.

7) Alpha Tauri (2.5 Million Followers)

This is Red Bull’s sister team in F1 and has been in the sport for a long time. In their stint in the sport so far, the team has amassed 2.5 million followers on Instagram. Drivers Yuki Tsunoda and Pierre Gasly make a killer duo and increase the team’s engagement by a lot.

6) Alpine F1 team (2.6 Million Followers)

This team has been built up on the pieces of Renault and has had a decent following of 2.6 million so far. Although there aren’t any special measures taken by the team to increase engagement. That could change next year with the possibility of Pierre Gasly joining the squad.

5) Aston Martin (2.7 Million followers)

Aston Martin which was previously known as Racing Point gets their major amount of engagement from Sebastian Vettel who is competing with the team for the last time as he retires from after this season. The team conducts many engaging activities on their socials to increase fan engagement .

4) Red Bull (8.9 Million Followers)

This team which possibly spends the most on it’s marketing ventures lies in 4th place with 8.9 Million fans to their name. They also house Max Verstappen who is the 2021 world champion. Theirs social media engagement is decent and could be improved just a little bit more.

2=) McLaren (9.9 Million Followers)

McLaren F1 team probably has one of the most bizziare F1 account on Instagram. With Lando Norris and Daniel Ricciardo currently in their squad, the engagement speaks for itself. Having two fun characters in a team makes them even more likeable.

2) Ferrari (9.9 Million Followers)

Sitting tied on 2nd place with McLaren, Ferrari have amassed a total of 9.9 million fans over the years. They have made changes in recent years to be more engaging with their audiences which is a blessing in disguise. With Charles Leclerc in the Squad, it is no surprise that their reach is amazing.

1) Mercedes F1 team ( 10 Million Followers)

It will not be a surprise to many as Mercedes is a team which takes a lot of efforts on social media. Their reels with Finnish Formula 1 driver Valtteri Bottas in the years that he drove for them were hilarious and proved to ‘reel’ in a lot of fans. The team recently hit a major milestone on social media as they hit 10 million followers on Instagram. This was a big thing as no other F1 team has done that before making Mercedes the first one.

With the help of social media, Formula 1 has managed to attract younger crowd to the sport. It has increased their engagement 10 fold. From being a sport enjoyed by a select few, F1 has turned into a global phenomenon with millions of fans watching each and every Grand Prix. New races are also being added to the calendar. It’s incredible to see how much the sport has grown in the last few years, despite the pandemic. This is just the start and the best is yet to come.